If you are prepared to take some time thinking, planning, researching and
learning the tricks, there
are ways that even the most careful shopper can save money on your weekly food shop
- and most of us aren't exactly careful shoppers! And bear in mind that even a
small saving each week can stack up to some fairly hefty savings over time.
Plan, plan and plan again:
The amount of good food which goes to waste in the Western world is shocking -
and yet most families regularly throw out unused food. Why? They haven't planned
what they need before shopping. Cutting out the waste is without doubt the first
way you should be thinking about saving money, and for most of us it is the
place where we can make the biggest impact. Take some time to think about what
is going to work best for you, but find a way to incorporate planning into your
family routine. We outline different methods for planning your family's meals,
as well as suggestions for taking the planning further so that you can really
understand what you are spending - and how to reduce it.
Planning Your Family's Meals - Coming Soon!
Make a shopping list - and stick to it:
If you have ever bought on impulse (haven't we all!) this is another essential
area to tackle if you want to save money. Before you even think about visiting a
store, plan your meals (see above) and make a comprehensive shopping list. If
you don't plan, how will you know what to buy? Remember that stores spend time
and money to tempt you to buy more than you need, and you must therefore enter
the store with a commitment to resist! Impulse items, usually placed right at
the checkout, are a big source of extra income for the store and a big dent in
your food budget, so avoid falling for the trap at all costs.
Special offers:
Keep an eye out for advertisements for special offers in your local newspaper or
television, while you are shopping in store, and online. Find out what sales are
going on, and see if you can stock up on a much-used item to take advantage of
special offers. Some of the more expensive household goods are commonly on
"special offer" as competing manufacturers tempt you to purchase their product -
so oblige them by doing so! Toilet paper (3 extra rolls), dishwasher detergent
(buy one get one free) and washing powder (50% extra for the same price) are all
expensive items that you can often get cheaply, if you are prepared to switch
brands. If you have a freezer or spare cupboard space, try to stock up on
commonly-used food products when they are offered at half price, just being sure
to keep use-by dates in mind.
Shop around:
Grocery stores charge very different prices for the same, or similar, items.
Some price differences can be justified by location and convenience, and some by
customer service. You must decide for yourself whether you are prepared to
travel a little further (and whether it is cost-efficient to do so), pack your
own goods, and spend the time looking for the best bargains. These days it is
relatively easy, if a little time consuming, to research price competitiveness
on the internet. In some areas it is well known which stores offer the cheapest
prices across all goods; in others you may find that one store is cheapest for
vegetables, another for cleaning products.
Keeping a price book:
If you are really determined to keep costs down and save money, you could start
a price book. Get yourself a small address book or file with A-Z markers, and
write in the products you buy regularly on the appropriate pages. When you are
next in store, write down the price that you are paying for each product. You
can also do this later, at home, by looking carefully through your receipt. Now
you have a record of the price you paid, and a target to beat. Carry your price
book with you and you will instantly be able to see whether you can save money
by buying in bulk, taking advantage of a special offer, changing brands, or
shopping in a different store.
Learn the tricks:
It is not just the checkout counter where stores try to manipulate us into
buying goods that we don't want or need. Learn some of their tricks and you can
also learn to avoid falling for them! First, think about what the stores are
actually selling these days and how far away from the original ingredients the
products are. The more packaging you see, the more expensive the item is likely
to be. The more preparation that goes into a "ready meal", the higher the price.
Ask yourself whether the price is really worth it to you. What about choice? How
many different brands of cereal do you really want to be offered? Some stores
now have a whole ailse devoted to breakfast cereals! How difficult is it to
compare prices across the different brands, packaging, sizes? Have you ever
noticed that the cheaper items are often put high on the shelf, or low on the
shelf, where we are less likely to notice them? Sometimes we are not even able
to reach the goods we want, and settle for a more expensive item instead!
Shop without children if you can, and keep husbands under your thumb:
You are carefully walking down the cereal aisle, determined not to be seduced by
sugar, packaging and "new" varieties. Then your 3 year old sees something they
want, and the only way to get out of the shop without a tantrum is to give in.
If you can, leave the children with someone else and shop alone! You will be
amazed at how much you save (and how much better you eat). The same goes for
husbands. Have you ever noticed how sneakily a husband (or teenage son) can slip
something completely unnecessary (and expensive) into the shopping trolley? It
is not until the offending item bleeps through the checkout that you spot it, or
even when you are unpacking at home! Men and boys of all ages must be warned to
stick to the list no matter what, or left outside to help with loading and
unloading.
Make the best use of coupons:
If you live in the US, one obvious way to save money is to use the coupons
which you will find in the local press. Coupons are effectively free money - an
incentive from manufacturers to entice consumers to try their products - and
hopefully like them enough to continue to purchase them. Yes, it can be tedious
to clip coupons. But the simple act of clipping and filing available coupons and
incorporating them into your weekly shop can save a family quite a bit of money.
The trick is to make sure that you don't purchase items simply because you have
a coupon; instead, look for coupons for items that you normally purchase (or an
acceptable alternative).
Keeping a coupon book or file:
Regular coupon-users will set aside time each day to cut out and file coupons
ready for use each week. You can organize your coupon book in many ways. You
might keep coupons by product, alphabetically, either by pinning them to the
correct page in an address book or perhaps by slipping them into a plastic
insert page in an alphabetical file. If you shop from different stores, you
might be better off keeping the correct coupons in separate file folders or
ziploc bags. Perhaps you could find an appropriately sized wallet and just file
the coupons inside alphabetically? Find a method that works for you and stick
with it, to make sure that you save money.
Follow up on rebates:
If a manufacture offers a rebate on a product, make sure you keep any necessary
documentation and follow up to claim the rebate promptly. The manufacture is
probably counting on most customers to fall at the first hurdle, or just not to
bother!
Own brands:
Most stores offer their own generic brands, and in many cases they are as good,
or almost as good, as better known brands, and dramatically cheaper. Look
carefully for own brand canned goods and you may find that you can save 2/3 on
the price of a can of baked beans or tomatoes. Remember that the more expensive
brands will be placed where you are most likely to see it on the shelf, so look
high and low!
Buy basic and make it yourself:
If you are trying to save money, stay away from prepared and pre-packaged foods.
Manufacturers make their best margins in the more "added value" foods, so if you
add the value yourself, you will save money big-time. It may take a little
longer to prepare your own cottage pie than to pop a pre-prepared one in the
oven, but you will be paying less, eating less salt and chemical preservatives,
and controlling your ingredients. Keep your ingredients basic, and you will
spend less money on your weekly shop - and you will eat healthier too! (NB You
may find that by "buying basic", you can reduce your shop to the vegetable,
dairy and meat counters and avoid many of the middle aisles of the supermarket).
Shop in season:
In the old days, before goods were imported from all around the world, you had
no choice but to buy "in season". These days you can buy strawberries all year
round, but they will cost you more in the winter when they are imported from
somewhere warm or forced in expensive nurseries. Your local paper may have a
feature on what it is season; alternatively, ask your local nursery or do some
research on the internet. You may save some money, and enjoy better quality
produce too.
Shop at quiet times:
Try to visit the store when other people aren't! Early evenings, Friday
afternoons and Saturday
mornings, and lunch hours are times to avoid. If you can shop early in the
morning you should benefit from fresher produce and better customer service. You
will have more time to explore the options, too. Give yourself time to focus on
prices and you’ll be less likely to rush into an impulse buy.
Choose where you shop carefully:
Finally, it is easy these days to assume that all food shopping must be done
at the large grocery store or supermarket, but the best bargains are often to be
found at your local weekly market or farmer's market, where the number of stalls
competing for your business brings the price down. And don't ignore the local
butcher store or bakery, as a good one will often give excellent value for
money. Yes, it might be easier to drive to the local superstore and do
everything in one go - but it is not always the most economical way to do your
weekly shopping!